Shiftcam Snapgrip سنيپ گرپ موبائل فوٽوگرافي ماؤنٽ by KL Chiu

Shiftcam Snapgrip سنيپ گرپ موبائل فوٽوگرافي ماؤنٽ by KL Chiu is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in ڪيمرا ۽ فوٽوگرافي سامان ڊيزائن Competition Category.

برونزفوٽوگرافي سامان· 2023

Shiftcam Snapgrip سنيپ گرپ موبائل فوٽوگرافي ماؤنٽ

by KL Chiu

Client: ShiftCam Limited.

A' Design Award برونز انعام Winner in فوٽوگرافي سامان Category

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The Design

About Shiftcam Snapgrip سنيپ گرپ موبائل فوٽوگرافي ماؤنٽ

موبائيل تخليقن کي بااختيار بڻائڻ لاءِ پرجوش، SnapGrip سسٽم هڪ حتمي مواد ٺاهيندڙ ٽول ڪٽ جي طور تي ڪم ڪري ٿو جيڪو موبائل شوٽنگ جي تجربي کي وڌائي ٿو. DSLR جي ضروريات تي ڌيان ڏيڻ سان، SnapGrip هڪ جامع ۽ ergonomic موبائل فوٽوگرافي گرفت آهي جيڪا هڪ مقناطيسي ڪنيڪشن کي استعمال ڪري ٿي ۽ هڪ بلٽ ان بيٽري ذريعي وائرليس چارجنگ فراهم ڪري ٿي. هڪ سادي مضبوط مقناطيسي سنيپ سان، SnapGrip جلدي ڳنڍڻ لاءِ آهي ۽ فوري طور تي مڪمل سائيز جي گرفت جو آرام آڻيندو آهي جنهن ۾ توهان جي فون تي انڊيڪس آڱر جي شوٽنگ لاءِ شٽر بٽڻ شامل آهي.

The Recognition

About the A' Design Award برونز انعام

Shiftcam Snapgrip سنيپ گرپ موبائل فوٽوگرافي ماؤنٽ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Shiftcam Snapgrip سنيپ گرپ موبائل فوٽوگرافي ماؤنٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Shiftcam Snapgrip سنيپ گرپ موبائل فوٽوگرافي ماؤنٽ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SnapGrip is a compact and ergonomic mobile photography grip that utilizes the iPhone MagSafe system and provides wireless charging via a built-in battery. With a simple strong magnetic snap, the Snapgrip is quick to connect and instantly brings the comfort of a full-size grip including a shutter button for index finger shooting to your phone. A minimal design with portability in mind. The magnetic system lets you quickly switch from landscape to portrait shooting or expand with lighting or mounts.
Dimensions & Packaging: 11cm(W) x 3.5cm(D) x 8cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, Magnetic mounting system, 2 PCBs with over 50 components in total, featuring Bluetooth shutter button. 5W wireless charging contains 1 lithium ion 18650 battery cell (total 3200 mAh), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry-standard cold shoe mount.
Tags: Mobile Accessories, Photography, MagSafe, Phone Grip, Content Creation
Production Technology: Form follows function is our main design mantra and without sacrificing ergonomics and functionality we created an, as compact as possible enclosure to hold the key components. Minimizing footprint, to improve portability, the internal construction and assembly process became more challenging. As the SnapGrip holds your phone in place by magnetic force, a large part of development and research has gone into finding the correct strength that gives you that secure feeling for worry-free shooting.
Design Challenge: SnapGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing an ecosystem of products in times of COVID has been a challenge. With team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
Research: Reaching out to our existing customer base we created focus groups to learn more about the needs of content creators and their workflow. We realized that they are always on the go and in need of a compact, portable ad-hoc shooting system that enhances their phone. What started as only a Snapgrip rapidly evolved into an ecosystem of products. Empower the users' mobile creative workflow at every stage so that they can gear up, shoot, edit, (re)view, and share their content on the go.
Inspiration: With a passion for empowering mobile creatives, we aimed to create the ultimate content creator toolkit. An ecosystem of products that enhance your mobile shooting experience. By focusing on the essentials of a DSLR the Snaprgip makes shooting on your mobile phone comfortable and fun again. Whether an avid Instagrammer, crazy about TikTok, or a Facebook fan keen to share cooking skills, SnapGrip disappears within the experience and allows you to focus on what matters - Your content
Project Duration: The SnapGrip project started in March 2021 with concepting and preliminary engineering. In May 2022, SnapGrip was launched on Kickstarter as ShiftCam's biggest product launch yet raising over USD 840,000 with more than 6600 backers. With key project management in Hong Kong, design and engineering in the Netherlands, and assembly in China, the production of SnapGrip started in July 2022. The product will officially launch in retail in October 2022.
Operation Flow: Just Grip, Snap, Shoot. With the magnetic system, the SnapGrip is very intuitive in use as it automatically snaps into the correct position on your phone. Additional accessories can snap magnetically to the SnapGrip, your phone, or each other. A SnapLight beautifully illuminates your subject while the SnapPod allows you to frame your shot as a tripod or selfie stick, or just mounts a light for you. The SnapGrip ecosystem is designed to seamlessly integrate into the content creation workflow.
Team Members: Benson KL Chiu
Armand Vanoord