Happy Petty پالتو جانورن جي کاڌي جي پيڪيجنگ by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2023
Happy Petty پالتو جانورن جي کاڌي جي پيڪيجنگ
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #144363The Design
About Happy Petty پالتو جانورن جي کاڌي جي پيڪيجنگ
هيپي پيٽي (Happy Petty) بلي جي کاڌي لاءِ ٺاهيل هڪ پيڪيجنگ ڊيزائن آهي. هن سيريز ۾ ڇهه رسم ٿيل ڪردار استعمال ڪيا ويا آهن، ۽ هر ڪردار بلي جي کاڌي جي هڪ الڳ قسم سان لاڳاپيل آهي. هڪ ڪردار کان ٻئي ڪردار تائين لباس، رنگ ۽ گرافڪ عنصر مختلف ٿيندا رهن ٿا، جنهن ڪري هر پيڪيج جي پنهنجي الڳ شخصيت آهي. اهي ڪردار مشهور تصويرن جي شخصيتن ۽ فيشن جي مشهور شخصيتن کان متاثر ٿي ٺاهيا ويا آهن. روشن رنگ استعمال ڪيا ويا آهن ته جيئن ڌيان ڇڪايو وڃي ۽ روايتي پالتو جانورن جي کاڌي جي پيڪيجنگ کان پري رهجي وڃي. هن ڊيزائن جو مقصد جديد ماڻهن ۽ سندن پالتو جانورن جي گڏيل رهڻ سهڻ کي ظاهر ڪرڻ آهي.
The Recognition
About the A' Design Award برونز انعام
Happy Petty پالتو جانورن جي کاڌي جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Happy Petty پالتو جانورن جي کاڌي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Happy Petty پالتو جانورن جي کاڌي جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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