Zhuojiu شراب جي پيڪيجنگ by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu شراب جي پيڪيجنگ by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.

سونپيڪيجنگ· 2023

Zhuojiu شراب جي پيڪيجنگ

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

A' Design Award سون انعام Winner in پيڪيجنگ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu شراب جي پيڪيجنگ

جوجيو (Zhuojiu) چيني شراب لاءِ هڪ پيڪيجنگ ڊيزائن آهي. بوتل جي شڪل ڪهاڙيءَ کان متاثر ٿيل آهي، جيڪا هڪ اهڙي شيءِ آهي جنهن جو تعلق طاقت سان آهي. ٻاهرين دٻو ٻيهر ڪم آندل ڪاٺ مان ڪٽيل آهي ۽ ان ۾ هڪ ڏار ڏيکاريل آهي، ڄڻ ڪهاڙيءَ سان چيريو ويو هجي. ٿانءُ شيشي مان ٺهيل آهي. دٻي يا بوتل تي ڪا به ڇپائي نه ڪئي وئي آهي، ۽ پراڊڪٽ جو نالو ڪوئلي سان اُڪريل آهي. دٻو 300 ملي ميٽر اوچو، 180 ملي ميٽر ڊگهو ۽ 120 ملي ميٽر ويڪرو آهي. بوتل 180 ملي ميٽر اوچي آهي. ڪاٺ جو دٻو سانڍي سگهجي ٿو ۽ بعد ۾ سينگار جي شيءِ طور ٻيهر استعمال ڪري سگهجي ٿو.

The Recognition

About the A' Design Award سون انعام

Zhuojiu شراب جي پيڪيجنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Zhuojiu شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Zhuojiu شراب جي پيڪيجنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng