Gojaming جوس پيڪيجنگ by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2023

Gojaming جوس پيڪيجنگ

by Qichao An

Client: Mornice Brand Design

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming جوس پيڪيجنگ

گوجامنگ تازو نچوڙيل ميون جي جوس جي هڪ سلسلي لاءِ پيڪيجنگ ڊيزائن آهي. پيڪيجنگ ۾ هڪ PET بوتل شامل آهي جنهن تي هڪ ليبل لڳايل آهي، جنهن جي ماپ 70 ملي ميٽر ويڪر، 35 ملي ميٽر گھرائي ۽ 200 ملي ميٽر بلندي آهي. گوجامنگ لوگو جي عنصرن کي وڌايو ويو آهي ۽ انهن کي سموري پيڪيج جي مکيه بصري طور استعمال ڪيو ويو آهي، جيڪو هڪ متحد برانڊ سڃاڻپ ٺاهي ٿو. هن سلسلي ۾ ٽي ذائقا شامل آهن، ۽ هر ذائقي کي هڪ الڳ رنگ ڏنو ويو آهي جيڪو لاڳاپيل ميوي سان ملي ٿو. رنگ ۽ ميون جا عنصر صارفين کي هر ذائقي کي جلدي سڃاڻڻ ۾ مدد ڪن ٿا.

The Recognition

About the A' Design Award لوهه انعام

Gojaming جوس پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Gojaming جوس پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Gojaming جوس پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.