Rivalta شراب جي بوتل جو ليبل by Ximena Ureta is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2023
Rivalta شراب جي بوتل جو ليبل
by Ximena Ureta
Client: Santa Ema
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Rivalta شراب جي بوتل جو ليبل
ريوالٽا هڪ شراب جي بوتل جو ليبل ۽ پيڪيجنگ ڊيزائن آهي، جيڪو محدود پيداوار واري ريڊ بلينڊ لاءِ تيار ڪيو ويو آهي. اڳيون ليبل بغير ڪوٽنگ واري، پاڻي کان محفوظ ڪاغذ تي آفسيٽ ٽيڪنالاجي سان پنجن خاص رنگن، ميٽ سلور فوائل، سلڪ اسڪرين وارنش ۽ مڪينيڪل رليف استعمال ڪري ڇاپيو ويو آهي. پويون ليبل ڊجيٽل ٽيڪنالاجي سان ٽن خاص رنگن ۾ ڇاپيو ويو آهي. اهو ڪاغذ ذميوار جنگلاتي انتظام لاءِ تصديق ٿيل آهي ۽ پراڻي ٿيڻ ۽ الٽرا وائلٽ روشني جي مزاحمت ڪري ٿو. ڳاڙها رنگ ۽ هڪ تفصيلي عڪاسي باني خاندان جي اطالوي اصليت جي ياد ڏياري ٿي، جيڪا پيشڪش کي هڪ شاندار ڪردار عطا ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
Rivalta شراب جي بوتل جو ليبل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Rivalta شراب جي بوتل جو ليبل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Rivalta شراب جي بوتل جو ليبل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains. - Dimensions & Packaging
- The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors. - Tags
- Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
- Production Technology
- The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors. - Design Challenge
- The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
- Research
- The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
- Inspiration
- Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
- Project Duration
- Rivalta was launched in June 2022 in Chile as the first market.
- Operation Flow
- This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
- Team Members
- Art direction and design: Ximena Ureta.
- Image Credits
- Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.
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