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A Inc کارپوریٽ سڃاڻپ by Yu Morisawa

A Inc کارپوریٽ سڃاڻپ by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


لوههگرافڪ· 2023

A Inc کارپوریٽ سڃاڻپ

by Yu Morisawa

Client: A Inc

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #145279

Colors

The Design

About A Inc کارپوریٽ سڃاڻپ

A Inc ٽوڪيو ۾ قائم هڪ ڪمپني لاءِ ٺاهيل ڪارپوريٽ سڃاڻپ پروگرام آهي. هي سڃاڻپ رنگين پٽين مان ٺهيل هڪ اکر A جي چوڌاري اڏي وئي آهي. پٽيون ڪمپني سان لاڳاپيل هر شخص جي توانائي ۽ صلاحيت جي نمائندگي ڪن ٿيون. هڪ ٻئي مٿان چڙهيل پٽيون ڏيکارينديون آهن ته ڪمپني ڪيئن مختلف پسنديدگين جي ذريعي شڪل اختيار ڪري ٿي. هي سڃاڻپ بزنس ڪارڊز ۽ لفافن تي لاڳو ڪئي وئي آهي، ۽ هر ماڻهو پنهنجو پسنديدہ رنگ چونڊي سگهي ٿو. لفافن جا رنگ وصول ڪندڙن سان ملائي سگهجن ٿا. لوگو کي اڀاريل (ايمبوسڊ) انداز ۾ ٺاهيو ويو آهي ته جيئن مضبوط رنگن کي نرم ۽ سليقيدار رکي سگهجي.

The Recognition

About the A' Design Award لوهه انعام

A Inc کارپوریٽ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. A Inc کارپوریٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. A Inc کارپوریٽ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging
Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags
limitless energy, potential, a range of colors, stripes, diversity
Production Technology
In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge
Design a single letter A as a logo.
Research
I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration
Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration
Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow
Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits
Photographer / Ryo Yasumoto

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