Dukang Liquor شراب جي بوتل جي پيڪيجنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2023
Dukang Liquor شراب جي بوتل جي پيڪيجنگ
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #145418The Design
About Dukang Liquor شراب جي بوتل جي پيڪيجنگ
دوڪانگ لڪر هڪ چيني بائيجيو لاءِ پيڪيجنگ ڊيزائن آهي. بوتل کي مٿي کان هيٺ تائين اهڙي شڪل ڏني وئي آهي جو اها ڪائو ڪائو جو تجريدي خاڪو بڻجي ٿي، جيڪو هڪ تاريخي فوجي حڪمت عملي ساز ۽ شاعر هو، جنهن جي شعر برانڊ کي پنهنجو نالو ڏنو. ڍڪڻ هان خاندان کان پوءِ واري دور جي عملدارن جي مٿي جي پوشاڪ جي ياد ڏياري ٿو، ۽ بوتل جو جسم چوغي وانگر تراشيل آهي، جيڪو مضبوط گرفت پڻ فراهم ڪري ٿو. ساڳين برانڊن ۾ عام سيرامڪ بدران شيشو استعمال ڪيو ويو آهي، جنهن ڪري سطح کي چمڪ ۽ ساخت ملي ٿي. ٻاهرين دٻي کي قديم گاديءَ واري شهر لوئيانگ جي ويڪٽر پينٽنگ سان سينگاريو ويو آهي.
The Recognition
About the A' Design Award چاندي انعام
Dukang Liquor شراب جي بوتل جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Dukang Liquor شراب جي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Dukang Liquor شراب جي بوتل جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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