Zhong Yuan No. 1 چانهه جي پيڪيجنگ by Tiger Pan

Zhong Yuan No. 1 چانهه جي پيڪيجنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2023

Zhong Yuan No. 1 چانهه جي پيڪيجنگ

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Zhong Yuan No. 1 چانهه جي پيڪيجنگ

ژونگ يوان نمبر 1 مائوجيان چانهه لاءِ هڪ پيڪيجنگ ڊيزائن آهي، جيڪا هڪ روايتي چيني چانهه آهي جيڪا ڏاڪڻ نما ٻنين ۾ پوکي وڃي ٿي. جيئن ته چانهه جو ذائقو هلڪو ۽ نرم آهي، تنهنڪري پيڪيج کي سادو ۽ نفيس رکيو ويو آهي. چانهه جو دٻو ٽن پليٽ مان ٺهيل آهي جنهن تي اڀريل نقش (ايمباسنگ) ۽ سونهري اسٽيمپنگ ڪيل آهي، ۽ ميٽ ۽ وارنش فنش کي گڏ ڪيو ويو آهي. دٻي جي ڍڪ واري شڪل ٽوپي پاتل چانهه چونڊيندڙ جي ياد ڏياري ٿي. ٻاهريون دٻو خاص طور تي تيار ڪيل ڪاغذ مان ٺهيل آهي ۽ هڪ اهڙي شڪل واري پٽي سان بند ٿئي ٿو جيڪا پراڻن چانهه هارين جي گهرن جي درين جي چوڪٺن مان متاثر ٿيل آهي. حقيقي چانهه جا پن پٽي کي سينگارين ٿا.

The Recognition

About the A' Design Award چاندي انعام

Zhong Yuan No. 1 چانهه جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Zhong Yuan No. 1 چانهه جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Zhong Yuan No. 1 چانهه جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan