Yunnan Baiyao ٽوٿ پيسٽ جي پيڪيجنگ by Tiger Pan

Yunnan Baiyao ٽوٿ پيسٽ جي پيڪيجنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2023

Yunnan Baiyao ٽوٿ پيسٽ جي پيڪيجنگ

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

A' Design Award برونز انعام Winner in پيڪيجنگ Category

20,110

Verified Award Winner

Verify Award Status for #145832

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yunnan Baiyao ٽوٿ پيسٽ جي پيڪيجنگ

ڪتاب جو متن: يونان بائيياو ٻارن جي ٽوٿ پيسٽ رينج لاءِ هڪ پيڪيجنگ ڊزائن آهي. برانڊ جو ڪردار هڪ ننڍڙو ڪڪر آهي، جيڪو برانڊ جي نالي مان متاثر ٿيل آهي، جنهن ۾ يون جو مطلب ڪڪر آهي. اهو ڪردار مختلف عمرن جي نشاندهي ڪرڻ لاءِ مختلف منهن جي تاثرن سان ظاهر ٿئي ٿو. تصويرون ٻارن جي پينٽنگ اسٽائيل ۾ ٺهيل آهن ته جيئن شيلف تي مائرن جو ڌيان ڇڪايو وڃي. دٻا افقي ۽ عمودي شيلف رکڻ ٻنهي جي مطابق آهن، ۽ اسٽرابيري وارا دٻا گڏجي هڪ وڏي اسٽرابيري جي تصوير ٺاهين ٿا. پيڪيجنگ PLA مان ٺهيل آهي، جيڪا ٻن کان ڏهن مهينن ۾ خراب ٿي وڃي ٿي.

The Recognition

About the A' Design Award برونز انعام

Yunnan Baiyao ٽوٿ پيسٽ جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Yunnan Baiyao ٽوٿ پيسٽ جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Yunnan Baiyao ٽوٿ پيسٽ جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan