Momenten پيئڻ جي شين جي پيڪيجنگ by E2W Studio

Momenten پيئڻ جي شين جي پيڪيجنگ by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2023

Momenten پيئڻ جي شين جي پيڪيجنگ

by E2W Studio

Client: E2W Studio

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner
Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten پيئڻ جي شين جي پيڪيجنگ

مومينٽن هڪ پيڪيجنگ ڊزائين آهي جيڪا هڪ شگر فري اسپارڪلنگ وائين لاءِ ٺاهي وئي آهي، جيڪا سنهڙن ڪئنن ۾ وڪامي ٿي. برانڊ جو نالو پيئڻ جي صحيح گھڙيءَ ڏانهن اشارو ڪري ٿو، نه ته تمام جلد ۽ نه ئي تمام دير سان. بصري سڃاڻپ اهڙن ڪردارن جي چوڌاري ٺهيل آهي، جن کي بلبل مونسٽرز (bubble monsters) سڏيو وڃي ٿو، جيڪي وقفي جي نشانين (punctuation marks) مان ٺهيل هڪ ننڍڙي منهن مان متاثر ٿيل آهن. هر مونسٽر جي شڪل هڪ خاص ذائقي کي ظاهر ڪري ٿي، جتي نرم ذائقن لاءِ گول شڪليون ۽ تکن ذائقن لاءِ تيز ڪنڊائتيون شڪليون استعمال ڪيون ويون آهن، جيڪي خريدارن کي پنهنجي پسنديده ذائقي جي چونڊ ۾ مدد ڪن ٿيون. ھڪ توسيع ٿيل لڪير جنھن جو نالو KAI آھي، ساڳئي آرامده ۽ رانديڪي انداز کي اڳتي وڌائي ٿو. ھي ڊزائين سال 2021 ۾ مڪمل ڪيو ويو.

The Recognition

About the A' Design Award برونز انعام

Momenten پيئڻ جي شين جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Momenten پيئڻ جي شين جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Momenten پيئڻ جي شين جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A