Effortless پيڪيجنگ ڊيزائن by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2023

Effortless پيڪيجنگ ڊيزائن

by E2W Studio

Client: E2W Studio

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless پيڪيجنگ ڊيزائن

ايفرٽليس (Effortless) هڪ ڪسٽمائيز وارن جي سنڀال واري برانڊ لاءِ پيڪيجنگ ڊيزائن آهي. هي برانڊ وارن جي قسم، رهڻ واري ماحول ۽ اسٽائلنگ جي عادتن جي بنياد تي 300 کان وڌيڪ درست وارن جي سنڀال جا حل پيش ڪري ٿو. پيڪيجنگ تي رڳو ڪارآمد معلومات ڏنل آهي، جيڪا هڪ واضح بصري ترتيب ۾ رکيل آهي ته جيئن ڪم ۽ ظاهري شڪل هڪجهڙائي ۾ رهن. لوگو ۾ هيومنسٽ سينس سيرف ٽائيپ فيس استعمال ٿيل آهي، ۽ علامت اکر E کي هڪ درست اسڪيل لائين سان ڳنڍي ٿي. 1 کان 1.414 جي تناسب تي ٻڌل هڪ متغير گرڊ سسٽم هر لي آئوٽ جي رهنمائي ڪري ٿو. هر پيڪيج جي ماپ ويڪر ۾ 52 ملي ميٽر، اونهائي ۾ 52 ملي ميٽر ۽ اوچائي ۾ 190 ملي ميٽر آهي.

The Recognition

About the A' Design Award چاندي انعام

Effortless پيڪيجنگ ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Effortless پيڪيجنگ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Effortless پيڪيجنگ ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A