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ReForm Plastic برانڊ آئيڊينٽٽي ڊيزائن by Giang Nguyen

ReForm Plastic برانڊ آئيڊينٽٽي ڊيزائن by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


برونزگرافڪ· 2024

ReForm Plastic برانڊ آئيڊينٽٽي ڊيزائن

by Giang Nguyen

Client: ReForm Plastic

A' Design Award برونز انعام Winner in گرافڪ Category

15,066

Verified Award Winner

Verify Award Status for #147036

Colors

The Design

About ReForm Plastic برانڊ آئيڊينٽٽي ڊيزائن

ريفارم پلاسٽڪ ويتنام ۾ هيڊ ڪوارٽر رکندڙ هڪ سماجي طور تي شعوري اداريو آهي، جيڪو پلاسٽڪ جي فضول جي مسئلي کي حل ڪرڻ، غير رسمي فضول ڪم ڪندڙن جي ڀلائي کي وڌائڻ، ۽ ري سائيڪل ٿيل پلاسٽڪ فضول مان ٺهيل فرنيچر ۽ بورڊز جي پيداوار ذريعي سرڪيولر اقتصاد کي فروغ ڏيڻ لاءِ پرعزم آهي. ريفارم پلاسٽڪ بورڊز جي مخصوص مٿاڇري جي بناوٽ کي برانڊ آئيڊينٽٽي ۾ پيچيدگي سان وڻيل آهي. جيئن ڪمپني نوان بورڊ تيار ڪندي رهي ٿي، ان جي برانڊ اثاثي جي لائبريري وڌي ٿي ۽ ترقي ڪري ٿي، تخليقي ڪوششن لاءِ متحرڪ ۽ متحد ڊيزائن مواد جو مجموعو پيدا ڪندي.

The Recognition

About the A' Design Award برونز انعام

ReForm Plastic برانڊ آئيڊينٽٽي ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. ReForm Plastic برانڊ آئيڊينٽٽي ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. ReForm Plastic برانڊ آئيڊينٽٽي ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags
plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge
The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration
The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration
The project was started in July 2021 and finished in October 2021.
Team Members
Giang Nguyen
Image Credits
Hieu Nguyen

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