Nutrili سپليمنٽس برانڊنگ by Cansu Dagbagli Ferreira

Nutrili سپليمنٽس برانڊنگ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2023

Nutrili سپليمنٽس برانڊنگ

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Colors

The Design

About Nutrili سپليمنٽس برانڊنگ

لذيذ سپليمنٽس، ناقابل ترديد فائدا. Nutrili تمام اعلي معيار، قدرتي ۽ پائيدار سپليمنٽ آڻڻ بابت آهي. Cansu Dagbagli Ferreira کي بصري برانڊ جي سڃاڻپ ۽ پيڪنگنگ ڊيزائن ٺاهڻ لاءِ ڪم ڪيو ويو. بصري سڃاڻپ برانڊ جي نوجوان ۽ جديد روح کي ان جي جرئت مند انداز سان گڏ ڪري ٿي. مجموعي طور تي، اهو برانڊ جي سڃاڻپ ۽ قدرن جو عڪس آهي. پيڪنگنگ ڊيزائن نه رڳو پرڪشش آهي پر پڻ سوچي سمجهي تيار ڪئي وئي آهي ته جيئن حدف ٿيل سامعين کي اپيل ڪجي. متحرڪ رنگن ۽ وڏي ٽائپوگرافي جو استعمال برانڊ جي توجه کي خالص ۽ صاف اجزاء تي پهچائي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Nutrili سپليمنٽس برانڊنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Nutrili سپليمنٽس برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Nutrili سپليمنٽس برانڊنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu