Maria-Luisa Uth طرفان The Dark Side of the Moon پيار خط انتهائي معتبر 2023 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2023
The Dark Side of the Moon پيار خط
Maria-Luisa Uth طرفان
ڪلائنٽ: Fortuna Design Studio
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #147779 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
The Dark Side of the Moon پيار خط بابت
چنڊ جي اونداهي پاسي هڪ پيار خط آهي جيڪو هڪ روايتي چيني محبت جي ڪهاڻي ٻڌائي ٿو. هي پروجيڪٽ سٺي پراڻي پرنٽ ڊيزائن کي قسم، عڪس، گرافڪ ڊيزائن ۽ مواد تي ڌيان ڏئي ٿو. خط جو پيڪيج کولي ٿو ۽ چنڊ جو اونداهو پاسو نظر اچي ٿو. خط کي کيسي جي پرس وانگر فولڊ ڪيو ويندو آهي، فولڊنگ جو طريقو جاپان کان 18هين صديءَ ۾ يورپ تائين پهتو ۽ محبت جي خط کي فولڊنگ طريقي جي نالي سان مشهور ٿيو. استعمال ٿيل پيپر، جنهن کي ڦاٽڻ کان سواءِ فولڊ ڪري سگهجي ٿو ۽ جيڪو شفاف آهي، روشنيءَ جي سامهون رکڻ وقت خط جي ٻنهي پاسن کي ملائي ٿو.
سڃاڻپ
A' Design Award برونز انعام بابت
The Dark Side of the Moon پيار خط A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. The Dark Side of the Moon پيار خط کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. The Dark Side of the Moon پيار خط ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
- ماپ ۽ پيڪيجنگ
- Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm - ٽيگ
- graphic design, illustration, print, type design, package design
- پيداواري ٽيڪنالاجي
- Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
- ڊزائين چيلينج
- Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
- تحقيق
- As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
- الهام
- In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
- منصوبي جو عرصو
- started August in Hangzhou and finished November in Hangzhou
- عمل جو فلو
- Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
- تصوير ڪريڊٽ
- Qianli Ma, Maria-Luisa Uth
اسپانسرڊ
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