Old Town of Lijiang تصويرن جو سلسلو by Ju Jijing

Old Town of Lijiang تصويرن جو سلسلو by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2023

Old Town of Lijiang تصويرن جو سلسلو

by Ju Jijing

Client: Northeastern University of China

A' Design Award چاندي انعام Winner in گرافڪ Category

33,740

Verified Award Winner

Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang تصويرن جو سلسلو

لِجيانگ جو پراڻو شهر تصويرن جو هڪ سلسلو آهي جيڪو چين جي هڪ قديم شهر جي ثقافت کي پيش ڪرڻ ۽ ان جي حفاظت لاءِ تخليق ڪيو ويو آهي. اهي تصويرون ثقافتي ورثي جا عنصر، مقامي منظر ۽ قومي انداز ۾ تہ دار رنگ ڏيکارين ٿيون. هر تصوير ويڪٽر ڊيزائن سافٽ ويئر سان 800 x 800 ملي ميٽرن جي ماپ تي ٺاهي وئي آهي ۽ اعليٰ معيار جي ڇپائي ٽيڪنالاجي سان ٻيهر پيش ڪئي وئي آهي. هي سلسلو لِجيانگ جي قدرتي ۽ انساني ورثي کي جديد ذوق سان ٺهڪندڙ بصري ٻولي ۾ پيش ڪري ٿو. ان جو مقصد روايتي ڳوٺاڻي ثقافت ۽ ان جي حفاظت بابت عوامي شعور کي وڌائڻ آهي.

The Recognition

About the A' Design Award چاندي انعام

Old Town of Lijiang تصويرن جو سلسلو A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Old Town of Lijiang تصويرن جو سلسلو کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Old Town of Lijiang تصويرن جو سلسلو هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022