Dalian Seafood لوگو ۽ پيڪيجنگ ڊزائين by Ju Jijing

Dalian Seafood لوگو ۽ پيڪيجنگ ڊزائين by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2023

Dalian Seafood لوگو ۽ پيڪيجنگ ڊزائين

by Ju Jijing

Client: Northeastern University of China

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Dalian Seafood لوگو ۽ پيڪيجنگ ڊزائين

ڊالين سي فوڊ هڪ برانڊ آئيڊينٽٽي ۽ پيڪيجنگ ڊزائين آهي، جو کائڻ لاءِ تيار سامونڊي پيداوارن لاءِ ٺاهيو ويو آهي. لوگو ۽ ان مان نڪتل گرافکس هڪ واحد پيڪيج تي لاڳو ڪيا ويا آهن، جن ۾ هڪ ڊگهو ڪشندڙ گفٽ باکس (جنهن ۾ ٽي ننڍا باکس موجود آهن) ۽ پيڪيجنگ ڪين شامل آهن. مختلف سامونڊي جانورن جي خاصيتن مان اخذ ڪيل تجريدي مصوريون ٺاهيون ويون آهن، جن کي بار بار ۽ ترتيب سان ترتيب ڏنل انداز ۾ سجايو ويو آهي. روشن رنگن جي تضاد سيريز کي هڪ تازو ۽ جيرو ظاهر ڏئي ٿي. پيڪيجنگ ڊجيٹل طور تي ميٽ فنش سان ريسائيڪل قابل مواد تي پرنٽ ڪيل آهي، ۽ ڪشندڙ گفٽ باکس کولڻ ۾ آسان آهي.

The Recognition

About the A' Design Award برونز انعام

Dalian Seafood لوگو ۽ پيڪيجنگ ڊزائين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Dalian Seafood لوگو ۽ پيڪيجنگ ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Dalian Seafood لوگو ۽ پيڪيجنگ ڊزائين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.