Modulabs بصري سڃاڻپ نظام by Wonseon Yu and Yoonhee Jeong

Modulabs بصري سڃاڻپ نظام by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2023

Modulabs بصري سڃاڻپ نظام

by Wonseon Yu and Yoonhee Jeong

Client: Modulabs

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About Modulabs بصري سڃاڻپ نظام

موڊيولبس هڪ بصري سڃاڻپ نظام آهي جو هڪ تحقيقي ڪميونٽي لاءِ تخليق ڪيو ويو آهي. اهو سڃاڻپ نظام هڪ خاص متغير ٽائپ فيس سان تعمير ڪيل آهي. ٽائپ فيس ۾ 300 مرحلن سان گڏ هڪ واحد واڌ محور (گروٿ ايڪسس) موجود آهي، جيڪو ڪيترن ئي مختلف اکرن جي شڪلين کي ممڪن بڻائي ٿو. هر اکر کي جاميٽرڪ شڪلين مان ترتيب ڏيڻ بجاءِ ڌيان سان هٿ سان ڊزائين ڪيو ويو آهي، جنهن مان هڪ انسانی خاصيت جو اظهار ٿئي ٿو. اکرن ۾ موجود ٿوري لڏڪ عمل ۽ ڳولا جي عڪاسي ڪري ٿي، بجاءِ ان جي جو مڪمل ۽ ڪامل نتيجن جي نمائندگي ڪري. ميمبر پنهنجي سڃاڻپ سان مطابقت رکندي ٽائپ فيس کي استعمال ڪري سگهن ٿا، ۽ اندروني اوزار انهن جي مدد ڪن ٿا ته اهي آسانيءَ سان نالا تخليق ڪري سگهن.

The Recognition

About the A' Design Award لوهه انعام

Modulabs بصري سڃاڻپ نظام A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Modulabs بصري سڃاڻپ نظام کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Modulabs بصري سڃاڻپ نظام جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tags: Identity, Typeface, System
Production Technology: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Design Challenge: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Research: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiration: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Project Duration: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Operation Flow: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patents: trademarks: Modulabs (2023)
Team Members: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong