Milk Fit پيڪيج ڊيزائن by Li Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2023

Milk Fit پيڪيج ڊيزائن

by Li Huang

Client: Shiny Meadow

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #148433

View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit پيڪيج ڊيزائن

ملڪ فٽ هلڪي تازي کير لاءِ هڪ پيڪيجنگ ڊيزائن آهي. بوتل ٿلهي ۽ انتهائي شفاف PET مان ٺهيل آهي، جنهن ۾ PE جو ڍڪڻ ۽ BOPP جو ليبل آهي، جيڪو شيشي جهڙي بناوت ڏئي ٿو جيڪا کير کي صاف نموني ڏيکاري ٿي. هر سيٽ ۾ 450 ملي ليٽر جون ٽي بوتلون هونديون آهن. هڪ ننڍڙي سائي ٻلي، جيڪا مختلف انداز ۾ ڏيکاريل آهي، مکيه بصري عنصر آهي. سائو رنگ فارم جي ماحولياتي ماحول ڏانهن اشارو ڪري ٿو. ليبل تي ري سائيڪلنگ جون علامتون ماحول جي تحفظ جي خيال جي حمايت ڪن ٿيون. اها ٻلي پراڊڪٽ کي آوارا جانورن جي بچاءَ واري مهم سان پڻ ڳنڍي ٿي.

The Recognition

About the A' Design Award چاندي انعام

Milk Fit پيڪيج ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Milk Fit پيڪيج ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Milk Fit پيڪيج ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang