Mei Tao Wan کارپوريٽ سڃاڻپ by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2023
Mei Tao Wan کارپوريٽ سڃاڻپ
by Chen Zilong
Client: Communication University of Zhejiang
A' Design Award برونز انعام Winner in گرافڪ Category
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The Design
About Mei Tao Wan کارپوريٽ سڃاڻپ
مei Tao Wan گوانگڊونگ صوبي جي فوشان ۾ هڪ ثقافتي ۽ تخليقي صنعت پارڪ لاءِ ٺاهيل هڪ ڪارپوريٽ سڃاڻپ آهي. لوگو اکر M تي ٻڌل آهي، جيڪو لفظ "بيوٽي" (خوبصورتي) جو ابتدائي اکر آهي، ۽ پارڪ جي قدمي انداز واري تعميراتي جوڙجڪ تي پڻ ٻڌل آهي. هڪ ڊگهي شڪل مقامي مٽيءَ جي (پاٽري) صنعت جي سرن واري چمنين کي ياد ڏياريندي آهي. گهر جي شڪل هڪ کليل ۽ بين الاقوامي فني جڳهه جي نمائندگي ڪري ٿي. هڪ ٻئي مٿان هڪ جي جڙيل جوڙجڪ صلاحيتن جي گڏجاڻي ڏانهن اشارو ڪري ٿي. هيءَ سڃاڻپ بزنس ڪارڊز، ڪپڙي جي ٿيلهن ۽ پوسٽرن تي لاڳو ڪئي وئي آهي، جيڪا ڪمپيوٽر ذريعي تيار ڪئي وئي ۽ استعمال لاءِ ڇپائي وئي.
The Recognition
About the A' Design Award برونز انعام
Mei Tao Wan کارپوريٽ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Mei Tao Wan کارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Mei Tao Wan کارپوريٽ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
- Dimensions & Packaging
- Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm. - Tags
- Brand design, Fo Shan Culture, Shi Wan, Logo Design
- Production Technology
- It is designed and produced by computer and printed by the enterprise.
- Design Challenge
- It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
- Research
- Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
- Inspiration
- They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
- Project Duration
- The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
- Operation Flow
- The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
- Image Credits
- Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang
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