Uebaa برانڊ سڃاڻپ by Marcelo Ruis Vargas Martinelli

Uebaa برانڊ سڃاڻپ by Marcelo Ruis Vargas Martinelli is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2023

Uebaa برانڊ سڃاڻپ

by Marcelo Ruis Vargas Martinelli

Client: Laika

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About Uebaa برانڊ سڃاڻپ

اُيبا هڪ برانڊ سڃاڻپ آهي، جيڪا هڪ اهڙي ڪمپني لاءِ ٺاهي وئي آهي، جيڪا ٻارن لاءِ شيون تيار ڪري ٿي. هي سڃاڻپ چئن خيالن تي ٻڌل آهي: راند جهڙي، ڪارائتي، پائيدار ۽ جماليات وارو پاسو. اهي خيال هڪ وسيع رنگن جي پيلٽ، تصويرن ۽ نشانن (پڪٽوگرامس) ذريعي ظاهر ٿين ٿا. بصري ٻولي ٻارن کي مخاطب ٿئي ٿي، جڏهن ته برانڊ جا خيال والدين سان ڳالهائين ٿا. هيءَ سسٽم هڪ 96 صفحن جي برانڊ بڪ، ٽيگز، ڪارڊز، اسٽيشنري، مختلف سطحن، سوشل ميڊيا ۽ هڪ ويب سائيٽ تي لاڳو ڪئي وئي آهي. گهڻا ڇپيل شيون آفسيٽ پرنٽنگ ذريعي CMYK رنگن ۾ تيار ڪيون ويون آهن، ۽ تصويرون ڊجيٽل طريقي سان ٺاهيون ويون آهن.

The Recognition

About the A' Design Award لوهه انعام

Uebaa برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Uebaa برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Uebaa برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Dimensions & Packaging: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Tags: Branding, visual identity, brand identity, illustration
Production Technology: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Design Challenge: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Inspiration: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Project Duration: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Operation Flow: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Team Members: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Image Credits: Laika Design