Plant Professor کاڌي جي پيڪيجنگ by Hangzhou Chancemate Tech Corp.

Plant Professor کاڌي جي پيڪيجنگ by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2023

Plant Professor کاڌي جي پيڪيجنگ

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award برونز انعام Winner in پيڪيجنگ Category

12,049

Verified Award Winner

Verify Award Status for #149013

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Professor کاڌي جي پيڪيجنگ

پلانٽ پروفيسر چين ۾ نوجوان شهري صارفين لاءِ ٺاهيل هڪ ٻوٽي تي ٻڌل کاڌي جي برانڊ لاءِ پيڪيجنگ سيريز آهي. هيءَ رينج هلڪن ڊمپلنگز، جيلي ۽ ڪافي کي شامل ڪري ٿي. هڪ فليٽ بصري انداز سموري سيريز کي گڏ ڪري ٿو ۽ اجزاء ۽ ڪيلوريز جي معلومات کي هڪ سڃاڻپ واري نظام ۾ گڏ ڪري ٿو. تصويري نمونا ۽ خيالي گرافڪس کي جاڻي واڻي هڪ ڍرل ترتيب ۾ رکيو ويو آهي ته جيئن هڪ آرامده ماحول پيدا ٿئي. اڳئين پاسي وارا ليبل برانڊ، پراڊڪٽ ۽ اجزائن جي تناسب کي ظاهر ڪن ٿا. ننڍڙا ڪمپيڪٽ بڪس ريسائيڪل لائق ڪاغذ مان ٺهيل آهن، جن ۾ ماحول دوست ڇپائيءَ جو مواد استعمال ڪيو ويو آهي، ۽ اهي آساني سان هڪ ٿيلهي ۾ اچي وڃن ٿا.

The Recognition

About the A' Design Award برونز انعام

Plant Professor کاڌي جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Plant Professor کاڌي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Plant Professor کاڌي جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie