Animated Koopmans Logo ڪارپوريٽ سڃاڻپ

Press Kit

Unique Properties

Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.

Tags

Typographic, animated logo, logo system

Design Challenge

The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.

Research

Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.

Inspiration

The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

Project Duration

From concept to realisation approximately 3 months.

Operation Flow

Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.

Patents

Ruud Winder - Rebrandt 2022

Image Credits

Ruud Winder - Rebrandt 2022