Patisserie Chez Mikki پيڪنگنگ by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.
لوههپيڪيجنگ· 2023
Patisserie Chez Mikki پيڪنگنگ
by Sherry Kuo
Client: Patisserie Chez Mikki
A' Design Award لوهه انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #149513The Design
About Patisserie Chez Mikki پيڪنگنگ
Patisserie Chez Mikki، ٽوڪيو ۾ ٻڌل هڪ مٺي ڊيليڪيٽسسن، جنهن جو مقصد هڪ نئين پيڪيجنگ ڊيزائن ذريعي مقابلي واري مارڪيٽ ۾ پاڻ کي مختلف ڪرڻ آهي. مقصد هڪ مخصوص وڪڻڻ واري نقطي کي قائم ڪرڻ ۽ برانڊ جي تصوير کي مضبوط ڪرڻ سان گڏ هڪ مضبوط سڃاڻپ ٺاهڻ سان گڏ هڪ متحرڪ بصري ظاهري طور تي هر پيداوار جي انفراديت کي نمايان ڪري ٿو. نتيجي ۾ نئين ڊيزائن ۾ پيسٽل رنگن ۽ دلچسپ پيغامن کي شامل ڪيو ويو جيڪو صارفين سان هڪ جذباتي تعلق پيدا ڪري ٿو، جنهن جي ڪري پرچون سيلز ۾ اضافو ٿيو ۽ نئين ڊيزائن جي تعارف کان وٺي مقامي ڪميونٽي جي مدد ڪئي وئي.
The Recognition
About the A' Design Award لوهه انعام
Patisserie Chez Mikki پيڪنگنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Patisserie Chez Mikki پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Patisserie Chez Mikki پيڪنگنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
- Dimensions & Packaging
- The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
- Tags
- Branding, Typography, Pastry, Words, Colors
- Production Technology
- The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
- Design Challenge
- The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
- Research
- Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
- Inspiration
- Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
- Project Duration
- This redesign had been applied to Chez Mikki packaging since 2020.
- Operation Flow
- Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
- Image Credits
- Hsin-Hui Kuo, Hidetsugu Watanabe
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