To Beauty اسڪن ڪيئر برانڊ سڃاڻپ، پيڪيجنگ by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2023
To Beauty اسڪن ڪيئر برانڊ سڃاڻپ، پيڪيجنگ
Client: To Beauty
A' Design Award چاندي انعام Winner in گرافڪ Category
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The Design
About To Beauty اسڪن ڪيئر برانڊ سڃاڻپ، پيڪيجنگ
ٽو بيوٽي (To Beauty) هڪ اسڪن ڪيئر برانڊ سڃاڻپ ۽ پيڪيجنگ ڊيزائن آهي، جيڪا ڪائنات ۽ مراقبي واري تجربي کان متاثر ٿي ٺاهي وئي آهي. هيءَ سڃاڻپ ڀوري رنگن جو پيليٽ ۽ هڪ نامياتي علامت استعمال ڪري ٿي، جيڪا زندگيءَ جي ڌڙڪن جو اظهار ڪري ٿي. منهن صاف ڪندڙ ڪلينزر ۾ هڪ خاص طور تي جوڙيل اسڪريو نوزل آهي، جيڪو هڪ ئي دٻاءَ سان گهاٽو جهڳ خارج ڪري ٿو، جيڪو پنهنجي لچڪ برقرار رکي ٿو ۽ رگڙ سبب چمڙيءَ جي جلن کي گهٽائي ٿو. اکين جي ڇپرن جي سيرم لاءِ ايئرليس ڪنٽينر استعمال ڪيو ويو آهي، جيڪو صحت بخش ۽ محفوظ ڪندڙ ڪيميائي مادن کان آجو آهي. ڍڪڻن ۾ سخت ٻاهرين حصو ۽ نرم اندروني حصو گڏيل آهن، جن جي مٿاڇري تي داڻيدار بناوت ۽ اُڪريل علامت موجود آهي.
The Recognition
About the A' Design Award چاندي انعام
To Beauty اسڪن ڪيئر برانڊ سڃاڻپ، پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. To Beauty اسڪن ڪيئر برانڊ سڃاڻپ، پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. To Beauty اسڪن ڪيئر برانڊ سڃاڻپ، پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
- Dimensions & Packaging
- Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm
Spray box
W: 205mm x D: 51mm x H: 51mm
Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm
Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm
Airless container box
W: 53mm x D: 21.5mm x H: 106mm
Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides. - Tags
- skincare, mysterious, branding, packaging, product, japan
- Production Technology
- We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
- Design Challenge
- We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
- Research
- We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
- Inspiration
- People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
- Project Duration
- It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
- Operation Flow
- The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
- Image Credits
- Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023
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