Shan Yi برانڊ آئيڊنٽيٽي ڊيزائن by Wu Fangbo and Liu Beibei

Shan Yi برانڊ آئيڊنٽيٽي ڊيزائن by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2023

Shan Yi برانڊ آئيڊنٽيٽي ڊيزائن

by Wu Fangbo and Liu Beibei

Client: Shan Yi

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi برانڊ آئيڊنٽيٽي ڊيزائن

شان يي هڪ برانڊ آئيڊنٽيٽي آهي، جيڪا زراعت جي خدمت ڪندڙ هڪ اسمارٽ ٽيڪنالاجي ڪمپني لاءِ ٺاهي وئي آهي. لوگو ۾ هڪ شيلڊ (ڍال) جي شڪل کي بصري فريم طور استعمال ڪيو ويو آهي، جيڪا حفاظت ۽ پائيداري جو اظهار ڪري ٿي. شيلڊ جي اندر، اکر S ۽ Y کي هڪ ٻئي سان ترتيب سان ڳنڍيل ۽ اوورليپ ڪيل انداز ۾ ڏيکاريو ويو آهي، جيڪو برانڊ جي نالي ۽ اسمارٽ ٽيڪنالاجي ۽ زراعت جي وچ ۾ لاڳاپي ڏانهن اشارو ڪري ٿو. انهي سان گڏ، پهين جي رستن ۽ ڪڻڪ جي سنگن جا نمونا پڻ شامل ڪيا ويا آهن، جيڪي سرءُ جي فصل ڪٽائي جي ياد ڏياريندا آهن. لوگو جون سموريون ليڪون هڪجهڙيءَ ويڪر جون آهن ۽ سموري ڊيزائن سونهري تناسب (گولڊن ريشو) جي اصولن تي ٻڌل آهي. هي نشان مختلف سائيزن ۾ ڇپائي، سلائي يا انجيڪشن موڊلنگ ذريعي تيار ڪري سگهجي ٿو، جنهن ۾ گاڏين تي نشان طور استعمال ڪرڻ به شامل آهي.

The Recognition

About the A' Design Award برونز انعام

Shan Yi برانڊ آئيڊنٽيٽي ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Shan Yi برانڊ آئيڊنٽيٽي ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Shan Yi برانڊ آئيڊنٽيٽي ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu