Shochu X پيڪيجنگ ڊيزائن by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2023
Shochu X پيڪيجنگ ڊيزائن
Client: Shochu X
A' Design Award سون انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Shochu X پيڪيجنگ ڊيزائن
شوچو X جي ٻيهر برانڊنگ لاءِ ٺهيل، هڪ ڪمپني جيڪا شوچو لاءِ جديد نقطه نظر کان نئين قدر پيدا ڪري ٿي، جاپان جي ڪيوشو علائقي ۾ پيدا ٿيندڙ روايتي روح. انهي حقيقت تي ڌيان ڏنو ويو آهي ته هي برانڊ نه رڳو الڪوحل مشروبات جي قيمت پيش ڪري ٿو پر ثقافت ۽ طرز زندگي سان لاڳاپن کي پڻ اهميت ڏئي ٿو. هڪ مغربي اسپرٽ استعمال ڪيو ويو جهڙوڪ بوتل جي شڪل ۽ ليبل، پر هڪ گرافڪ ڊيزائن کي جاپاني انداز جي نموني سان شامل ڪيو ۽ گهٽ ۾ گهٽ جمالياتيات اولهه ۽ اوڀر ۽ عالمي شهرين جي وچ ۾ ثقافتي فيوزن کي ظاهر ڪرڻ لاء. هن شوچو ذريعي سماجي طور تي ڳنڍيل هجڻ جي خوشي.
The Recognition
About the A' Design Award سون انعام
Shochu X پيڪيجنگ ڊيزائن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Shochu X پيڪيجنگ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Shochu X پيڪيجنگ ڊيزائن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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