Shadlee بنيادي ڪم: پيئڻ جي شيءِ جي پيڪيجنگ by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2023
Shadlee بنيادي ڪم: پيئڻ جي شيءِ جي پيڪيجنگ
Client: Shadlee Co., Ltd.
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #150114The Design
About Shadlee بنيادي ڪم: پيئڻ جي شيءِ جي پيڪيجنگ
ڪتاب جو متن: شيڊلي غير الڪوحل موڪ ٽيل مشروبات جي سيريز لاءِ ٺاهيل پيڪيجنگ ڊيزائن آهي. اهي مشروبات انهن ماڻهن لاءِ ٺاهيا ويا آهن، جيڪي پارٽيز ۾ الڪوحل پيئڻ پسند نه ڪندا آهن. پنج مختلف ذائقا پيش ڪيا ويا آهن، ۽ هر بوتل تي مختلف جانور جي تصويرڪشي ڏنل آهي. جانورن جي منهن کي سادي هموار جاميٽرڪ شڪلن ۾ آسان بنايو ويو آهي ۽ جديد انداز ۾ هٿ سان ڊرا ڪيو ويو آهي. لیبلن کي شيلف تي نمايان بنائڻ لاءِ گھرا ۽ روشن رنگ استعمال ڪيا ويا آهن. بصري هڪجهڙائي سمورن پنجن ليبلن کي پاڻ ۾ ڳنڍي ٿي، جڏهن ته رنگين تصويرڪشي خوشگوار فضا پيدا ڪري ٿي.
The Recognition
About the A' Design Award برونز انعام
Shadlee بنيادي ڪم: پيئڻ جي شيءِ جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Shadlee بنيادي ڪم: پيئڻ جي شيءِ جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Shadlee بنيادي ڪم: پيئڻ جي شيءِ جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.
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