Red Gladiolus ميون جو تحفي وارو دٻو by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus ميون جو تحفي وارو دٻو by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2023

Red Gladiolus ميون جو تحفي وارو دٻو

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #150475

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Colors

The Design

About Red Gladiolus ميون جو تحفي وارو دٻو

ريڊ گليڊيولس هڪ تحفي وارو دٻو آهي جيڪو پيڪ ٿيل ميون لاءِ ڊزائين ڪيو ويو آهي. دٻي جي سڌي اُڀي ٽڪنڊي شڪل صنوبر جي ٻُور (پائن ڪون) کان متاثر ٿي جوڙي وئي آهي، جيڪا برانڊ جي لوگو ۽ برانڊ جي مضبوط ۽ سڌو وڌڻ واري تصور سان بصري ڳانڍاپو پيدا ڪري ٿي. رنگن ۾ ڳاڙهو ۽ روز گولڊ استعمال ٿيا آهن، جيڪي مخمل جهڙي ساخت واري ڪاغذ تي لاڳو ڪيا ويا آهن، ۽ روز گولڊ جا تفصيل هاٽ اسٽيمپنگ ذريعي شامل ڪيا ويا آهن. هر پاسي رڍ جي کل (ليمب اسڪن) جو هڪ بڪل رکيل آهي، جيڪو دٻو کولڻ لاءِ استعمال ٿئي ٿو. اندر، برنين ۾ رکيل ميوا هڪ ميوو کولڻ واري اوزار ۽ هڪ هدايت نامي سان گڏ پيش ڪيا ويا آهن. دٻي جي ماپ 410 × 410 × 150 ملي ميٽر آهي.

The Recognition

About the A' Design Award چاندي انعام

Red Gladiolus ميون جو تحفي وارو دٻو A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Red Gladiolus ميون جو تحفي وارو دٻو کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Red Gladiolus ميون جو تحفي وارو دٻو هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.