Japanese Sake پيڪيجنگ ڊيزائن by Shinji Yaoita

Japanese Sake پيڪيجنگ ڊيزائن by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2023

Japanese Sake پيڪيجنگ ڊيزائن

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

29,080
Verified Award Winner
Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake پيڪيجنگ ڊيزائن

هي هڪ خاص خاطري ڊيزائن آهي جنهن کي هيسگاوا سيڪ بروري جي 180 هين سالگرهه جي ياد ۾ ٺاهيو ويو آهي. 180 سالن جي روايتي ذوق ۽ صلاحيتن جي نسلن ذريعي گذري ويا آهن، ۽ وڻ جي انگوزي کي تاريخ ۽ مستقبل کي ظاهر ڪرڻ لاء بنيادي بصري طور استعمال ڪيو ويو. سڄي ٻاهرئين دٻي جا رنگ روايتي ۽ عيش و عشرت کي ظاهر ڪرڻ لاءِ مسائي پينٽنگ کان متاثر هئا. يادگار لوگو سون ۾ ڇپيل آهي ته جيئن شراب خاني جي خانداني ڪرسٽ سان ملن. بوتل اندر هڪ متضاد ڪارو تصوير آهي. بوتل جي خرابي روايت ۽ ٽيڪنالاجي جي وزن کي ظاهر ڪري ٿي.

The Recognition

About the A' Design Award چاندي انعام

Japanese Sake پيڪيجنگ ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Japanese Sake پيڪيجنگ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Japanese Sake پيڪيجنگ ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.