Not Always Fun پرنٽ اشتهار by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in سماجي ڊيزائن Competition Category.

چانديسماجي· 2023

Not Always Fun پرنٽ اشتهار

by Squared

Client: Squared

A' Design Award چاندي انعام Winner in سماجي Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun پرنٽ اشتهار

اشتهاري مهم جو مقصد Harlequin syndrome بابت آگاهي وڌائڻ آهي. هي هڪ سنڊوم آهي جيڪو خودمختيار اعصاب سسٽم کي متاثر ڪري ٿو ۽ منهن جي هڪ پاسي تي پسڻ ۽ چمڙي جي چمڪندڙ غير موجودگي سان لاڳاپيل آهي. ايجنسي اهم بصري عڪس ٺاهيا آهن جيڪي هارليڪين جي مختلف نمائندگين جي جڙت تي مبني آهن جن جو مقصد ڪردار جي مزاحيه نمائندگي ۽ هارليڪين سنڊروم سان زندگي گذارڻ جي حقيقت جي وچ ۾ تفاوت تي روشني وجهڻ آهي، وڌيڪ ڌيان ۽ شعور جي ضرورت تي زور ڏنو. حالت.

The Recognition

About the A' Design Award چاندي انعام

Not Always Fun پرنٽ اشتهار A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Not Always Fun پرنٽ اشتهار کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Not Always Fun پرنٽ اشتهار هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared