Snow Peak بصري سڃاڻپ by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2023
Snow Peak بصري سڃاڻپ
by Yunnan Tech and Business University
Client: Yunnan Tech and Besiness University
A' Design Award چاندي انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #151008The Design
About Snow Peak بصري سڃاڻپ
سڃاڻپ لوگو ڊزائين ۾ هڪ اهم تشخيصي اشاريو آهي. هڪ سادي ڊزائين ٻولي استعمال ڪندي هوٽل کي پيچيده ۽ بدلجندڙ تاريخي نشان پوتالا محل سان ڪيئن ضم ڪجي، اها سڄي ڊزائين ۾ هڪ مشڪل آهي. پوتالا محل تبتي ماڻهن جي نظر ۾ هڪ مقدس عمارت آهي. تنهن ڪري، ڊزائين ٽيم سڀ کان وڌيڪ نمائندگي ڪندڙ ستونن کي ڊزائين عنصرن طور بهتر بڻايو، ۽ ٻه طرفي تڪنيڪ ذريعي ٽن طرفي پوتالا محل جي تصوير ٺاهي، تنهن ڪري علامت هڪ مضبوط علاقائي انداز پيش ڪري.
The Recognition
About the A' Design Award چاندي انعام
Snow Peak بصري سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Snow Peak بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Snow Peak بصري سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
- Research
- The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
- Inspiration
- As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
- Project Duration
- The project started in March 2022 in Kunming and finished in May 2022 in Kunming
- Operation Flow
- Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
- Team Members
- Liu Kaiyi
Zhang Weiwei
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