Mono Pizza برانڊ سڃاڻپ by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2023
Mono Pizza برانڊ سڃاڻپ
Client: Irina Kolosovska
A' Design Award برونز انعام Winner in گرافڪ Category
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The Design
About Mono Pizza برانڊ سڃاڻپ
مونو پيزا برطانيه ۾ هڪ پيزيريا لاءِ ٺاهيل برانڊ سڃاڻپ آهي. نالو مونا ليزا ۽ پيزا جي لفظن کي گڏي ٺهيل آهي، جيڪو للت فن ۽ کاڌي جي فن کي پاڻ ۾ ڳنڍي ٿو. لوگو مونا ليزا جي چهري کي پيزا جي گول شڪل سان گڏي ٿو. نشان کي مونولائن ٽيڪنڪ ۽ باقاعده گرافڪ شڪلين سان ٺاهيو ويو آهي، جنهن ڪري سُڪون واري نظر کي سُڪشمي تفصيل کان سواءِ ظاهر ڪيو ويو آهي. رڳو ٽي رنگ استعمال ڪيا ويا آهن، ۽ انهن جي وچ ۾ موجود تضاد هڪ صاف ۽ گھٽ ۾ گھٽ ترتيب کي مڪمل ڪري ٿو. سڃاڻپ کي 320 کان 320 کان 40 ملي ميٽرن جي پيزا پيڪيجنگ تي لاڳو ڪيو ويو آهي، جيڪا پينٽون رنگن سان ڇپي وئي آهي.
The Recognition
About the A' Design Award برونز انعام
Mono Pizza برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Mono Pizza برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Mono Pizza برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
- Dimensions & Packaging
- Pizza packaging dimensions:320х320х40
Printing with Pantone ink - Tags
- logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
- Design Challenge
- The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.
External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized - Research
- The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.
The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists - Inspiration
- The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.
I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression. - Project Duration
- The project started in April 2022 and work on the branding continues to this day.
- Operation Flow
- The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
- Image Credits
- Irina Kolosovska
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