Pavanpet پالتو جانورن جي کاڌي by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2024
Pavanpet پالتو جانورن جي کاڌي
Client: Pavanpet
A' Design Award برونز انعام Winner in پيڪيجنگ Category
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The Design
About Pavanpet پالتو جانورن جي کاڌي
عام طور تي، ڇاڪاڻ ته انسان پالتو جانورن کي پنهنجي خاندان جي ميمبرن ۽ ٻارن جي طور تي سمجهندا آهن، پيڪيجنگ ڊزائين ڪارٽوني هوندي آهي. ڪردارن جو استعمال ڏسندڙ سان تعلق کي مضبوط ڪري سگهي ٿو ۽ هڪ دلڪش ماحول پيدا ڪري ٿو. نتيجي ۾، پيڪيجنگ هڪ نمايان ۽ خاص بصري تعلق رکي ٿي. جانورن جا چهرا ڏاڍي چالاڪيءَ سان ٺاهيا ويا آهن ۽ انهن جي مسڪراهٽ ۽ خوشي واضح طور تي نظر اچي ٿي، جيڪا انهن تي هن پراڊڪٽ جو اثر ڏيکاري ٿي. تفصيل کان سواءِ سادي رنگن جو استعمال تصوير ۽ مقصد جي بهتر سمجهه پيدا ڪري ٿو.
The Recognition
About the A' Design Award برونز انعام
Pavanpet پالتو جانورن جي کاڌي A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Pavanpet پالتو جانورن جي کاڌي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Pavanpet پالتو جانورن جي کاڌي ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Dimensions & Packaging
- W: 200 mm
H: 400 mm
D: 80 mm - Tags
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- Production Technology
- Matte three-layer packaging with aluminum
printing method: rotogravure - Design Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Project Duration
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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