Neev آئس ڪريم پيڪيج by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2024

Neev آئس ڪريم پيڪيج

by Mohsen Koofiani

Client: Neev

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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The Design

About Neev آئس ڪريم پيڪيج

هن ڊزائين ۾، جنهن کي موسيقي جي ٽيڪنڪ سان نالو ڏنو ويو آهي، پيڪيج تي نقاشي کي هر پراڊڪٽ جي نالي سان هم آهنگ ڪرڻ جي ڪوشش ڪئي وئي آهي. نقاشي کي هر آئس ڪريم جي ذائقي مطابق سادي انداز ۾ خوبصورت ٽيڪنڪ ۽ مختلف رنگن سان ٺاهيو ويو آهي. هن پيڪيجنگ جي ڊزائين ۾، موسيقي ۽ آئس ڪريم جي ذائقن جي وچ ۾ رابطو پيدا ڪيو ويو آهي. هن پيڪيجنگ جو مقصد موسيقي ٻڌڻ ۽ آئس ڪريم کائڻ جي مختلف احساسن کي گڏ ڪرڻ آهي. تنهنڪري توهان شايد ان جو تجربو ڪرڻ چاهيو ۽ آئس ڪريم کائڻ دوران ساڳئي موضوع جي موسيقي جو هڪ ٽڪرو ٻڌو.

The Recognition

About the A' Design Award لوهه انعام

Neev آئس ڪريم پيڪيج A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Neev آئس ڪريم پيڪيج کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Neev آئس ڪريم پيڪيج جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani