Daity Galaxy مٺي مشروب جي پيڪيجنگ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.
لوههپيڪيجنگ· 2024
Daity Galaxy مٺي مشروب جي پيڪيجنگ
Client: Daity Galaxy
A' Design Award لوهه انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
- Verify Award Status for #152018
The Design
About Daity Galaxy مٺي مشروب جي پيڪيجنگ
اها ڳالهه واضح آهي ته هي پيڪيج ٻارن لاءِ ڊزائين ڪيو ويو آهي. مختلف ذائقن ۾ ڊزائينن جي وچ ۾ هم آهنگي واضح آهي. سڀني ۾ خوبصورت رنگن سان گڏ هڪ ترتيب آهي ۽ هڪ هم آهنگ نموني مطابق ڊزائين ڪيا ويا آهن، ڪردارن جا وار مختلف انداز ۾ مٿي ڪڍيا ويا آهن ته جيئن نظر نالي ۽ ڊيزرٽ جي قسم تي مرڪوز ٿئي. هن ڊزائين ۾، پيڪيجنگ ڏانهن وڌيڪ ڌيان ڇڪڻ لاءِ، تصوراتي ۽ ٻالڪي ڪردار استعمال ڪيا ويا آهن، جيڪي تصويري حصي ۾ واٽر ڪلر ٽيڪنڪ سان ٺاهيا ويا آهن.
The Recognition
About the A' Design Award لوهه انعام
Daity Galaxy مٺي مشروب جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Daity Galaxy مٺي مشروب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Daity Galaxy مٺي مشروب جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert. - Dimensions & Packaging
- Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep - Tags
- Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design - Inspiration
- The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now.
- Operation Flow
- The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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