Big N Ben آئس ڪريم پيڪيجز by Mohsen Koofiani

Big N Ben آئس ڪريم پيڪيجز by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2024

Big N Ben آئس ڪريم پيڪيجز

by Mohsen Koofiani

Client: Big N Ben

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Big N Ben آئس ڪريم پيڪيجز

هن ڊزائين ۾ دلڪش رنگ آهن. پراڻن ڊزائين نمونن جو استعمال ۽ مختلف رنگ ۽ انگلينڊ جا مشهور ڪردار، جيڪي گھٽ ۾ گھٽ انداز ۾ ڏيکاريا ويا آهن، ۽ انهن مان هر هڪ کي ٻڌائڻ لاءِ مختلف ڪهاڻيون آهن، هن ڊزائين مجموعي جي خاصيتن مان آهن. اهو ائين آهي ڄڻ ڪردار ڪا ڪهاڻي ٻڌائي رهيا آهن ۽ ڪنهن شيءِ جي ڳولا ۾ آهن. ڊزائينون اهڙيون آهن جيڪي برانڊ جي نالي ۽ ان جي ملڪ جي نمائندگي ڪن ٿيون. پيڪيجنگ جي ڀرسان، پيداوار جو قسم ۽ ان جو مواد سڌو سنئون ڏيکاريل آهي.

The Recognition

About the A' Design Award لوهه انعام

Big N Ben آئس ڪريم پيڪيجز A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Big N Ben آئس ڪريم پيڪيجز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Big N Ben آئس ڪريم پيڪيجز جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani