Ecohiny برانڊنگ by Cansu Dagbagli Ferreira

Ecohiny برانڊنگ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2024

Ecohiny برانڊنگ

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award چاندي انعام Winner in گرافڪ Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny برانڊنگ

ڇا ٽوائلٽ پيپر جو برانڊ سٺو ۽ دلچسپ ٿي سگھي ٿو؟ ايڪو هائني 100% نامياتي بانس مان ٺهيل آهي، FSC تصديق ٿيل آهي ۽ جيترو ٿي سگھي ماحول دوست آهي. برانڊ جي علامت آڙو آهي، رنگن ۽ ٽائيپ فيس جا انتخاب پراڊڪٽ جي دلچسپ، قدرتي ۽ نرم نوعيت کي ظاهر ڪن ٿا. مقصد هو ته برانڊ کي مارڪيٽ ۾ ٻين کان منفرد رنگن جي مجموعي استعمال ڪندي ڌار ڪيو وڃي. گہرو نيرو سائو رنگ، آڙي سان گڏ، هڪ چنچل شخصيت ڏئي ٿو، ۽ ماحول دوستي ۽ پائيداريت جو احساس پڻ ڏئي ٿو. اهي ڊزائين جا انتخاب فوري طور تي ٽارگيٽ گراهڪ گروپ سان رابطو قائم ڪن ٿا ۽ برانڊ ۽ گراهڪ جي وچ ۾ هڪ تعلق پيدا ڪن ٿا.

The Recognition

About the A' Design Award چاندي انعام

Ecohiny برانڊنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Ecohiny برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Ecohiny برانڊنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.