Jingting Mountain Scenic Area برانڊ سڃاڻپ by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2024
Jingting Mountain Scenic Area برانڊ سڃاڻپ
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #152983The Design
About Jingting Mountain Scenic Area برانڊ سڃاڻپ
جِنگ ٽنگ جبل جو نظارن وارو علائقو هڪ برانڊ سڃاڻپ آهي، جيڪا چين جي انهوئي صوبي ۾ هڪ اهم نظارن واري علائقي ۽ قومي جنگل پارڪ لاءِ تخليق ڪئي وئي آهي. هيءَ سڃاڻپ مصوري ذريعي ثقافتي کوجنا جي خيال تي ٻڌل آهي، جنهن ڪري هن هنڌ جي دورو ائين محسوس ٿئي ٿو ڄڻ ڪو طومار وارو پينٽنگ منجهان گذري رهيو هجي. جبلن جا نظارا، عمارتن جا نمونا، پرسڪون بادل، جهنگلي ڪونجون ۽ مقامي اڇي شراب ۽ سائي چانهه کي گرافڪ ٻولي ۾ چٽيو ويو آهي. ڇهه مددگار گرافڪس مکيه نشان جي سهڪار ڪن ٿا ۽ ڪيترن ئي موقعن تي استعمال ٿي سگهن ٿا. هيءَ ڊزائن هڪ اڳوڻي تصوير جي جاءِ وٺي ٿي جنهن جي اپيل محدود هئي، ۽ ڊجيٽل ميڊيا لاءِ مناسب آهي.
The Recognition
About the A' Design Award برونز انعام
Jingting Mountain Scenic Area برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Jingting Mountain Scenic Area برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Jingting Mountain Scenic Area برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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