CZBank Youth Speech Contest ايونٽ بصري سڃاڻپ by Zhejiang Gongshang University

CZBank Youth Speech Contest ايونٽ بصري سڃاڻپ by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2024

CZBank Youth Speech Contest ايونٽ بصري سڃاڻپ

by Zhejiang Gongshang University

Client: CZBank

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest ايونٽ بصري سڃاڻپ

CZBank نوجوانن جو تقريري مقابلو انهيءَ اهم بصري سڃاڻپ جو نالو آهي، جيڪا CZBank پاران نوجوان شرڪت ڪندڙن لاءِ منعقد ٿيندڙ هڪ سالياني تقريري تقريب لاءِ ٺاهي وئي آهي. هن مقابلي جو موضوع آهي ثقافت کي پاڙن وانگر ورثي ۾ حاصل ڪرڻ ۽ هڪ بهتر مستقبل جوڙڻ. ڊزائن ۾ هڪ تقريري مائيڪروفون کي وڻ جي پاڙن سان گڏ ٽي-جہتي لڪير جي صورت ۾ ملايو ويو آهي. هڪ ٻئي ۾ گڏيل شڪليون ۽ شفاف مواد ثقافتي ورثي جي منتقلي کي ظاهر ڪن ٿا. هيءَ بصري سڃاڻپ ايونٽ پوسٽرن، تقريري هنڌ ۽ ٻاهرين تشهير تائين وڌائي وئي آهي، جنهن ڪري اها ميڊيا، لائيوسٽريمنگ ۽ موقعي تي استعمال لاءِ موزون آهي.

The Recognition

About the A' Design Award برونز انعام

CZBank Youth Speech Contest ايونٽ بصري سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. CZBank Youth Speech Contest ايونٽ بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. CZBank Youth Speech Contest ايونٽ بصري سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao