CDU Hamburg برانڊ سڃاڻپ by Politikwerft Designagentur

CDU Hamburg برانڊ سڃاڻپ by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2024

CDU Hamburg برانڊ سڃاڻپ

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About CDU Hamburg برانڊ سڃاڻپ

سي ڊي يو هيمبرگ (CDU Hamburg) هڪ برانڊ سڃاڻپ آهي، جيڪا جرمنيءَ جي شهر هيمبرگ ۾ هڪ علائقائي سياسي پارٽيءَ لاءِ ٺاهي وئي آهي. هيءَ سڃاڻپ هڪ ماڊيولر جوڙجڪ تي ٻڌل آهي، جيڪا پرنٽ ۽ ڊجيٽل ذريعن ۾ هڪجهڙي بصري ٻولي کي هٿي ڏئي ٿي. لفظي ۽ علامتي نشان ۾ اکرن CDU کي هيمبرگ جي علامت سان گڏيل ڪيو ويو آهي، جيڪا ٽن مٿاڇرن ۽ ٻن تارن واري هڪ محل جي شڪل ۾ آهي، ۽ هڪ گھاٽي نيري رنگ جي گول پاسي واري مٿاڇري تي رکيل آهي. علامتي نشان کي اڪيلي طور تي پڻ استعمال ڪيو وڃي ٿو، ۽ پاسي واري مٿاڇري کي تصويرن ۽ رنگن سان ڀري سگهجي ٿو. سڀني تنظيمي اڪائين لاءِ جوابدار ويب سائيٽون تيار ڪيون ويون.

The Recognition

About the A' Design Award لوهه انعام

CDU Hamburg برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. CDU Hamburg برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. CDU Hamburg برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.