Rebud Healing Garden برانڊنگ جي سڃاڻپ by Jingling Zheng

Rebud Healing Garden برانڊنگ جي سڃاڻپ by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2024

Rebud Healing Garden برانڊنگ جي سڃاڻپ

by Jingling Zheng

Client: Jingling Zheng

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #153902

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebud Healing Garden برانڊنگ جي سڃاڻپ

شموليت جي جذبي سان، ReBud اهڙيون پناهه گاهون تخليق ڪيون آهن جتي ڪو به فطرت سان ملاقات ڪري سگهي ٿو. سائنسي تحقيق ۾ بنياد رکندڙ، اها عميق فطرت جي تجربن ذريعي ڀلائي کي فروغ ڏئي ٿي. شامل جڳهون ذهن سازي، شفقت، ۽ لچڪ جي حوصلا افزائي ڪن ٿيون. شفا ڏيندڙ باغ ۾، اميد پکڙجي ٿي، بحالي ڦٽي ٿي، ۽ تعلق وڌي ٿو. ReBud ۾، علاجي تجربن جو هڪ مجموعو انتظار ڪري ٿو، آرام ڏيندڙ يوگا سيشنن کان وٺي قريبي موسيقي جي وقفن، ڪتاب ڪلب جي گڏجاڻين، ۽ کليل هوا ۾ فنڪاري تائين.

The Recognition

About the A' Design Award برونز انعام

Rebud Healing Garden برانڊنگ جي سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Rebud Healing Garden برانڊنگ جي سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Rebud Healing Garden برانڊنگ جي سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
Dimensions & Packaging: The sizes vary based on their different uses.
Tags: Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
Production Technology: ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
Design Challenge: A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
Research: The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
Inspiration: As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
Project Duration: The project started in New York in February 2023 and was completed in April 2023.
Operation Flow: ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
Team Members: Jingling Zheng
Image Credits: Jingling Zheng