Jiao Yu Gin جن جي بوتل جي پيڪيجنگ by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2024
Jiao Yu Gin جن جي بوتل جي پيڪيجنگ
Client: Laizhou Distillery
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #154181The Design
About Jiao Yu Gin جن جي بوتل جي پيڪيجنگ
جياؤ يو جن هڪ پيڪيجنگ ڊيزائن آهي جيڪا سيچوان، چين ۾ ٺاهيل هڪ جن لاءِ تخليق ڪئي وئي آهي. آسماني نيري شيشي جي بوتل جو نازڪ ور کاڌل جسم آهي جنهن جي سطح تي بانس جي اُڻت جا اُڀريل نقش آهن. اهي نقش سيچوان ۽ چونگ چنگ علائقن جي بانس جي اُڻت واري ثقافت ڏانهن اشارو ڪن ٿا. اُڀريل سطح آرامده گرفت ۽ تہ در تہ ڇهڻ جو احساس ڏئي ٿي. هڪ حياتياتي طور تي ڳري ويندڙ بانس جي ڪاغذ وارو ليبل پراڊڪٽ جي معلومات کي صاف بيهڪ ۽ متضاد رنگن ۾ پيش ڪري ٿو. بلوط جي ڪاٺ جو ڪارڪ بوتل کي بند ڪري ٿو ۽ هر استعمال کان پوءِ بوتل کي ٻيهر بند ڪرڻ جي اجازت ڏئي ٿو. شيشو، ليبل ۽ ڪارڪ ٻيهر استعمال لائق بڻائي سگهجن ٿا.
The Recognition
About the A' Design Award چاندي انعام
Jiao Yu Gin جن جي بوتل جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Jiao Yu Gin جن جي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Jiao Yu Gin جن جي بوتل جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
- Dimensions & Packaging
- product dimensions, 76 mm x 76 mm x 279 mm
- Tags
- Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
- Production Technology
- The traditional glass bottle, biodegradable bamboo paper label and oak cork.
- Design Challenge
- The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
- Research
- The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
- Inspiration
- Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen
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