Unicorn Rebrand بصري سڃاڻپ by Yating Liu

Unicorn Rebrand بصري سڃاڻپ by Yating Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2024

Unicorn Rebrand بصري سڃاڻپ

by Yating Liu

Client: Yating Liu

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #154412

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Colors

The Design

About Unicorn Rebrand بصري سڃاڻپ

ڊزائينر ياتنگ ليو هڪ تجرباتي منصوبي ۾ نيويارڪ جي ميڪسيڪن فوڊ ٽرڪ جي برانڊ کي تازو ڪيو آهي. ڊزائين نوجوان شاگردن کي راغب ڪرڻ لاءِ متحرڪ رنگن ۽ بيجز جو استعمال ڪري ٿي. لوگو ۾، "يوني" يونيورسٽي جي نمائندگي ڪري ٿو، جڏهن ته "ڪارن" ٽيڪوز لاءِ بيٺو آهي. يونيڪارن جو موضوع، جيڪو نوجوانن ۾ مقبول آهي، برانڊ جي هر هفتي نئين ذائقن جي تعارف سان ٺهي ٿو. لوگو تخليقي طور تي اسپينش گرامر جي پيروي ڪندي عناصر کي گڏ ڪري ٿو. مينيو جون شيون پڻ ڪاليج سان لاڳاپيل اصطلاحن کي شامل ڪن ٿيون، برانڊ جي جوهر سان ڳنڍيل هڪ متحد بصري نظام کي يقيني بڻائيندي.

The Recognition

About the A' Design Award لوهه انعام

Unicorn Rebrand بصري سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Unicorn Rebrand بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Unicorn Rebrand بصري سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.