Furmint Vodka مشروب جي پيڪنگنگ by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2024
Furmint Vodka مشروب جي پيڪنگنگ
by Peter Morvai
Client: Seven Hills Distillery
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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The Design
About Furmint Vodka مشروب جي پيڪنگنگ
فرمنٽ ووڊڪا انگورن مان ٺهيل ووڊڪا لاءِ هڪ پيڪنگنگ ڊيزائن آهي. سيون هلز ڊسٽلري سال ۾ صرف 800 کان 1000 بوتلون تيار ڪري ٿي، تنهنڪري هيءَ ووڊڪا هڪ دستڪاري پيداوار آهي. پيڪنگنگ شراب جي پاڪيزگي ۽ ان جي انگوري بنياد جي عڪاسي ڪري ٿي. آفسيٽ پرنٽ ٿيل اڳئين ليبل تي سادي ٽائپوگرافي هڪ صاف ۽ سٺي شڪل ڏئي ٿي. شيشي تي اسڪرين پرنٽ ٿيل تصوير هڪ جديد انداز ۾ انگور جي پن جو تاثر پيدا ڪري ٿي. جڏهن بوتل ڀريل هوندي آهي ته مائع هڪ لينس جو ڪم ڪري ٿو ۽ باريڪ تفصيلن ۾ گهرائي شامل ڪري ٿو. بوتل جي اوچائي 340 ملي ميٽر ۽ ويڪر 80 ملي ميٽر آهي.
The Recognition
About the A' Design Award چاندي انعام
Furmint Vodka مشروب جي پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Furmint Vodka مشروب جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Furmint Vodka مشروب جي پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product. - Dimensions & Packaging
- Height: 340 mm
Width: 80 mm - Tags
- graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
- Research
- The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
- Inspiration
- The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
- Project Duration
- Started and finished in Budapest at the end of 2022.
- Operation Flow
- As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
- Team Members
- art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai - Image Credits
- Images: Bence Boldogh
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