Jin Zhang طرفان Hao Prawns مصالحا جي پيڪيجنگ

Jin Zhang طرفان Hao Prawns مصالحا جي پيڪيجنگ انتهائي معتبر 2024 A' Design Award لوهه انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

لوههپيڪيجنگ· 2024

Hao Prawns مصالحا جي پيڪيجنگ

Jin Zhang طرفان

ڪلائنٽ: Wuhan Sanbu Brand Design

پيڪيجنگ درجي ۾ A' Design Award لوهه انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #154739 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Hao Prawns مصالحا جي پيڪيجنگ بابت

ڊزائينرز ٻين ملندڙ جلندڙ مصنوعات کان پاڻ کي ڌار ڪرڻ لاءِ سفيد رنگ جو وڏو حصو استعمال ڪن ٿا، واقف پوڪر ڪردارن ۽ ڪريفش جو ميلاپ استعمال ڪري صارفين ۾ واقفيت جو احساس پيدا ڪن ٿا؛ ڇاڪاڻ ته برانڊ نالي جا چيني اکر غلط تلفظ ٿيڻ جو امڪان رکن ٿا، ڊزائينر چيني پنين جي تشريح استعمال ڪندي برانڊ جو انگريزي لوگو ڊزائين ڪيو. آواز جي نشان شامل ڪرڻ سان برانڊ نالي جو صحيح تلفظ آسان ٿي ويو، ۽ آواز جي شڪل چيڪ مارڪ وانگر آهي، جيڪو برانڊ لاءِ مددگار گرافڪ ٺاهي ٿو.

سڃاڻپ

A' Design Award لوهه انعام بابت

Hao Prawns مصالحا جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Hao Prawns مصالحا جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Hao Prawns مصالحا جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
ماپ ۽ پيڪيجنگ: Width 185mm x Depth 45mm x Height 256mm
ٽيگ: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
پيداواري ٽيڪنالاجي: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
ڊزائين چيلينج: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
تحقيق: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
الهام: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
منصوبي جو عرصو: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
عمل جو فلو: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.