Hand over Hand برانڊ سڃاڻپ by Yiwen Zhang

Hand over Hand برانڊ سڃاڻپ by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2024

Hand over Hand برانڊ سڃاڻپ

by Yiwen Zhang

Client: Hand over Hand

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About Hand over Hand برانڊ سڃاڻپ

هينڊ اوور هينڊ هڪ برانڊ سڃاڻپ آهي جيڪا خاص تعليمي خدمتون فراهم ڪندڙ ادارت لاءِ ٺاهي وئي آهي. هيءَ سڃاڻپ اڳوڻي لوگو جي هٿ سان ٺاهيل هٿ ۽ ڪتاب جي عنصرن کي برقرار رکي ٿي، ته جيئن تسلسل ۽ شخصيت محفوظ رهي. ”اينالاگ“، هڪ جديد ٽائيپ فيس جنهن ۾ نرم منحنيون ۽ اعليٰ تضاد رکندڙ اکرن جون شڪليون شامل آهن، هڪ دوستاڻي ۽ رسائي جوڳي لهجي جي حمايت ڪري ٿو. دائري نما ۽ چورس جاميٽرڪ ڪٽ هڪ متوازن ترڪيب پيدا ڪن ٿا جيڪا علائقائي ۽ آبادياتي تنوع جي عڪاسي ڪري ٿي. هيءَ سسٽم سوشل ميڊيا، ويب صفحن، اي-ڪتابن، آئوٽ ڊور اشتهارن، رسالن، پيڪيجنگ ۽ ڪاروباري ڪارڊن تي لاڳو ڪئي وئي آهي.

The Recognition

About the A' Design Award برونز انعام

Hand over Hand برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Hand over Hand برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Hand over Hand برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator