Chavannes چانيس by Yifu Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2025

Chavannes چانيس

by Yifu Pan

Client: Chavannes

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Chavannes چانيس

چانيس ھڪ چانھ جو پيڪيج آھي، جيڪو چانيس ٽي ۽ چين جي دُنھوانگ ميوزيم جي وچ ۾ گڏيل منصوبي جي طور تي ٺاھيو ويو آھي. ھي پيڪيج قديم شاھراھ ريشم کان متاثر ٿيل ست حصن واري سلسلي سان تعلق رکي ٿو، ۽ ھن ايڊيشن ۾ گانسو صوبي جي دُنھوانگ کي بنيادي بصري موضوع طور اختيار ڪيو ويو آھي. دُنھوانگ جي ديوارن تي موجود اڏامندڙ اپسراؤن جي مصوري کي وُئي جبل جي چانھ سان گڏ ڪيو ويو آھي، ته جيئن شاھراھ ريشم ۽ چانھ جي ثقافت جي ملاپ کي ظاھر ڪري سگھجي. تحفي جو دٻو گري بورڊ ۽ خاص ڪاغذ مان ٺاھيو ويو آھي، جنھن ۾ ھاٽ اسٽيمپنگ، يو وي ۽ اڀريل ڇپائي جو ڪم ڪيل آھي. ٻه پاڙا پاڙا وارا دراز آھن، جن مان ھر ھڪ ۾ ٽي ننڍا دٻا رکيل آھن، ۽ ھر دٻي ۾ ھڪ چانھ جو بيگ موجود آھي.

The Recognition

About the A' Design Award برونز انعام

Chavannes چانيس A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Chavannes چانيس کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Chavannes چانيس ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan