Miok کير واري بيئر جي پيڪنگنگ by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2024
Miok کير واري بيئر جي پيڪنگنگ
by Iris Fan
Client: Miok
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
- 32,338
- Verified Award Winner
- Verify Award Status for #155700
The Design
About Miok کير واري بيئر جي پيڪنگنگ
ميوڪ (Miok) ھڪ پيڪنگنگ ڊزائن آھي جيڪا دٻن ۾ وڪامندڙ کير واري بيئر لاءِ ٺاھي وئي آھي. ھي مشروب مٺي ۽ کٽي کير کي بيئر جي بلبلن سان ملائي ٿو، ۽ ان ۾ پروبائيوٽڪس شامل آھن جن سان گڏ الڪوحل جي سطح گھٽ آھي. ڊزائن جو تصور ميلاپ آھي. ترندڙ ميوڪ اکرن جي چوڌاري، ٻه مائع شڪليون پاڻ ۾ ملي ھڪ نئين صورت جوڙين ٿيون. بصري ٻولي جرئتمند، متحرڪ ۽ خوشگوار آھي. لوگو دٻي تي مکيه عنصر آھي، تنھنڪري برانڊ کي مارڪيٽ ۾ سڃاڻڻ آسان آھي. ھر دٻي ۾ 375 ملي ليٽر سمائجي ٿو. پيڪنگنگ سسٽم ۾ تحفي وارا دٻا، موڪلڻ وارا دٻا ۽ کڻڻ جوڳا دٻا شامل آھن جيڪي آن لائين ۽ دڪانن ۾ وڪري لاءِ آھن.
The Recognition
About the A' Design Award چاندي انعام
Miok کير واري بيئر جي پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Miok کير واري بيئر جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Miok کير واري بيئر جي پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
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