Hugoo هپ سيٽ سان ٻانهن جو بيگ by Yasuhiro Yamamoto

Hugoo هپ سيٽ سان ٻانهن جو بيگ by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in ٻارن، ننڍن ٻارن جون شيون ڊيزائن Competition Category.

برونزٻارن جون شيون· 2024

Hugoo هپ سيٽ سان ٻانهن جو بيگ

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award برونز انعام Winner in ٻارن جون شيون Category

27,680

Verified Award Winner

Verify Award Status for #155805

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo هپ سيٽ سان ٻانهن جو بيگ

هوگو هڪ ٻانهن جو بيگ آهي، جنهن ۾ ٻارن سان گڏ ٻاهر گھمڻ لاءِ هپ سيٽ ٺهيل آهي. هي بيگ هڪ عام ٻانهن واري بيگ جي شڪل برقرار رکندي، ٻار کي پيڊ لڳل سيٽ تي سنڀاليندو آهي. چار کيسا سندن ڪم موجب ترتيب ڏنل آهن، جيئن هڪ ئي بيگ ۾ ڏينهن جي ٻاهرين گھمڻ لاءِ گھربل سڀ شيون رکي سگهجن. اندريون استرُ پيلي رنگ جو آهي ته جيئن اندر رکيل شيون آسانيءَ سان نظر اچن، ۽ هڪ کيسي مان صفائي واري شيٽ سڌو ڪڍي سگهجي ٿي. ڪپڙو CORDURA مان ٺهيل آهي، جيڪو مضبوطي ۽ ديرپائيءَ لاءِ چونڊيو ويو آهي. جڏهن هپ سيٽ جي ضرورت نه رهي، تڏهن به هوگو کي عام ٻانهن جي بيگ طور استعمال ڪري سگهجي ٿو.

The Recognition

About the A' Design Award برونز انعام

Hugoo هپ سيٽ سان ٻانهن جو بيگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Hugoo هپ سيٽ سان ٻانهن جو بيگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Hugoo هپ سيٽ سان ٻانهن جو بيگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama