Freeway Loud ٽي ڊي پراڊڪٽ اينيميشن by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
چانديفلم· 2024
Freeway Loud ٽي ڊي پراڊڪٽ اينيميشن
Client: Morgan Studio
A' Design Award چاندي انعام Winner in فلم Category
- 68,279
- Verified Award Winner
- Verify Award Status for #156123
The Design
About Freeway Loud ٽي ڊي پراڊڪٽ اينيميشن
فري وي لائوڊ هڪ ٽه-رخي پراڊڪٽ اينيميشن آهي جيڪا هڪ فوٽ ويئر برانڊ لاءِ ٺاهي وئي آهي. هي اينيميشن صنعتي ماحولن اندر هڪ جتي کي پيش ڪري ٿي، جتي مشينون پراڊڪٽ کي زنده ڪندي نظر اچن ٿيون. جتي کي 3ds Max ۾ هارڊ سرفيس ٽيڪنڪس سان ماڊل ڪيو ويو، جنهن ۾ تصويرن کي حوالي طور استعمال ڪيو ويو. ٽيڪسچرز چمڙي جي تصويرن ۽ ڊجيٽل برشن مان ٺاهيا ويا، ۽ منظرن کي Vray سان 1920 x 1080 پڪسلز تي رينڊر ڪيو ويو. هي اينيميشن آن لائين استعمال لاءِ ٺاهي وئي، ۽ ان جو مقصد وضاحتي متن کان سواءِ رڳو تصويرن ذريعي ڌيان ڇڪائڻ آهي.
The Recognition
About the A' Design Award چاندي انعام
Freeway Loud ٽي ڊي پراڊڪٽ اينيميشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Freeway Loud ٽي ڊي پراڊڪٽ اينيميشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Freeway Loud ٽي ڊي پراڊڪٽ اينيميشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
